Privacy Policy
Privacy Policy
Privacy Policy – VULY WEBSITE
1. Introduction
Vuly Play is committed to providing you with superior customer service, including the highest standards of privacy protection.
We comply with applicable data protection and privacy laws in the regions where we operate, including:
- applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information collected through our website. This Privacy Policy applies U.S. law and is intended to govern the use of our website vulyplay.com by our users in the U.S. unless otherwise agreed through contract. This Privacy Policy is incorporated into, and is subject to our Terms and Conditions.
By accessing or using this website you confirm that you have read and understand the entirety of this Privacy Policy and you consent to adhere to its terms. You accept this Privacy Policy when you access our website and use our content and features. If you do not agree to this Privacy Policy in its entirety you must refrain from using this website. If you are a resident of California you may have additional rights. This Privacy Policy does not apply to information submitted or collected through websites maintained by other companies or organizations to which we may link or who may link to us. We are not responsible for the actions and privacy policies of third-party websites.
2. Your Information
We collect personal information primarily to supply you with the products and services you order from us. We may also collect personal information for the purposes of:
- verifying your identity;
- administering and managing products and services (including billing and payments);
- responding to enquiries or feedback;
- preventing fraud, misuse, or unlawful activity; and
- researching and developing our products and services.
If you provide your contact details by phone or via our website checkout, a sales representative may contact you to assist with or follow up on your order. We may also contact you about goods and services that may be of interest to you, where permitted by law.
3. Abandoned Cart Follow-Up
When you begin the checkout process and provide contact details but do not complete your purchase, we may use this information to remind you about your basket.
If you have not opted in to marketing communications, we may send one or two follow-up emails relating only to the items left in your basket.
These emails will include a clear unsubscribe option.
We will only contact you by telephone for abandoned cart purposes where you have expressly consented to receive marketing calls. Without such consent, your phone number will not be used.
Information collected during checkout that is not associated with a completed order is retained for no longer than 30 days, after which it is securely deleted or anonymised.
Where processing is based on legitimate interests, we balance those interests against your rights. Where consent is required under local law, we rely on consent.
4. Secure Information
We use up-to-date security measures to protect personal information from misuse, loss, unauthorised access, modification, or disclosure.
Our website uses Secure Sockets Layer (SSL) technology to encrypt data transmitted between you and Vuly Play.
5. AI-Powered Services and Chatbot Use
5.1 Overview
Vuly Play uses AI-powered technology to assist with customer support and website navigation through our chatbot. The chatbot does not make automated decisions that produce legal or similarly significant effects.
5.2 What Data We Collect
When you interact with our chatbot, we may collect:
- conversation content and messages you submit;
- timestamps and session information;
- device, browser, and technical information; and
- any personal information you choose to provide.
You are not required to provide personal information to use the chatbot.
5.3 How We Use This Data
Chatbot data is used to:
- respond to customer enquiries;
- provide customer support;
- improve chatbot functionality and accuracy; and
- maintain security, prevent fraud, and ensure system integrity.
5.4 Third-Party AI Providers
Chatbot interactions are processed using a third-party AI service provider (currently OpenAI, Inc.):
- data is processed in real time to generate responses;
- limited retention may occur for safety and abuse monitoring; and
- customer data is not used to train general AI models under current contractual terms.
Data may be processed on servers outside your country of residence, including the United States, subject to appropriate safeguards.
5.5 Data Retention
Chatbot data is retained only for as long as necessary to fulfil the purposes described above and is periodically reviewed.
Where data is used for service improvement, it is anonymised or pseudonymised.
5.6 Your Rights and Choices
You may request access to, correction of, or deletion of chatbot data, object to processing, withdraw consent, or request human assistance at any time.
6. Jurisdiction-Specific Rights
United States – State Privacy Laws
Depending on your state of residence (including California, Virginia, Colorado, Connecticut, and Utah), you may have the right to:
- know, access, correct, or delete personal information;
- opt out of the sale or sharing of personal information;
- limit the use of sensitive personal information (where applicable); and
- not be discriminated against for exercising your rights.
Vuly Play does not sell personal information in the traditional sense, though certain disclosures may constitute “sharing” under state laws. You may opt out of such sharing by contacting us or adjusting your cookie and marketing preferences
where available.
7. Disclosure of Personal Information
We may disclose personal information to:
- distribution partners and service providers;
- payment processors;
- professional advisers; and
- government or regulatory authorities where required by law.
- We may disclose personal information about you (for the purposes set out above) to the following ("Contacts"):
- our distribution partners, contractors, joint venture partners, etc.;
- our suppliers who need to access this information to provide us with specific services that enable us to supply you with the products and services you have ordered;
- payment systems operators (for example, merchants receiving credit card payments and rewards program managers);
- our professional advisers, including our accountants, auditors and lawyers; and
- government and regulatory authorities and other organisations, as required or authorised by law.
Our current Contacts include, but are not limited to:
ZipMoney: privacy policy
Google: privacy policy
AfterPay: privacy policy
Meta: privacy policy
PayPal: privacy policy
Spreetail: privacy policy
Handy Buddy: privacy policy
Family Leisure: privacy policy
AIT WorldWide: privacy policy
8. Your General Rights
You may request access to, correction of, or deletion of your personal information by contacting us at sales@vulyplay.com or call (866) 866-8858
You can opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us.
If you do not provide certain personal information, we may be unable to process your order or provide requested products or services.
If you have provided data through a Facebook integration, you may request deletion of that data by contacting us at sales@vulyplay.com or call (866) 866-8858
9. Call Recording
We may record telephone conversations between you and our representatives ("Recorded Calls") for legitimate business purposes including:
- staff training and development;
- quality assurance and service improvement;
- compliance with legal obligations;
- verification of verbal instructions or agreements; and
- dispute resolution.
Recorded Calls are:
- stored securely in accordance with applicable data protection laws;
- accessible only to authorised personnel;
- retained only for as long as necessary for the purposes described above; and
- protected by appropriate technical and organisational security measures.
Recorded Calls will not be disclosed to third parties unless:
- required by law;
- necessary for legal proceedings;
- you have provided consent; or
- necessary to protect our rights or the rights of others.You will be notified at the beginning of each call if recording is taking place. If you do not wish your call to be recorded, you may request alternative contact methods where available.
10. Contact Us
For questions or to exercise your rights:
Email: sales@vulyplay.com Telephone: (866) 866-8858
11. Updates
This Privacy Policy is reviewed annually and updated when regulatory requirements or our practices change.