Australia is a proud multicultural country. Immigrants have long played a major part in shaping and contributing to Australia’s economy. Immigrants have left an indelible mark in every field of endeavour.
Jerusalem born Joe Andon is another to include on a list of successful migrants making a big name in the business world. Andon lived in Bethlehem before his family migrated to Australia when he was five years old.
Andon caught the business bug early. He started building a trampoline business from his Brisbane bedroom when he was just 19. Today, Andon is 27 and his company Vuly is a household trampoline name in Australia. Andon extended his company’s reach and Vuly trampolines are sold across the world, including the Middle East.
Vuly trampolines and accessories are sold at Toys ‘R’ Us and Hamleys in about 50 locations across the Middle East. Fantasy World sells Vuly product in Kuwait. Vuly is working with Sky Zone, which is opening dozens of trampoline parks in the Middle East with Vuly manufactured product.
In 2015, Vuly signed a deal with Spin Master, the world’s fourth largest toy maker, to distribute trampolines in the United States, Canada, Mexico and Europe. Spin Master produces Meccano and NASCAR toys. Vuly trampolines are also sold in Russia.
Famous musician Alex James, bass guitarist for English rock group Blur, owns a Vuly trampoline. Writing for The Telegraph in England, James described his Vuly trampoline as a “12-foot monster, reduced in the end of summer sales at the local department store”.
“I grabbed it on impulse, little knowing it would have been a bargain at 10 times the price,” James says. “That trampoline is the best toy we’ve ever had. The kids never tire of it.”
Andon’s obsession to build a global trampoline empire caught the eye of Australian Prime Minister Malcolm Turnbull, who visited the young entrepreneur’s headquarters in Brisbane.
Andon was also invited to Mr Turnbull’s press conference on youth unemployment on May 27, 2016, as he employs a lot of people.
Mr Turnbull said innovative companies, such as Joe Andon’s Vuly, shows Australia has a bright future.
At Vuly headquarters, Mr Turnbull and federal member for Bonner, Ross Vasta MP, watched a video presentation on a company that now generates tens of millions of dollars in revenue each year.
Mr Vasta said on April 12, 2016: “Vuly is exactly the kind of company Australia can be proud of – a young company owned by a remarkable young individual with innovative ideas.
“Joe has been able to revolutionise the way trampolines are thought of, and the way they can be used in the future.
“He’s had the fortitude to put into practice his ideas. Through a lot of personal expense and hardship, he’s been able to break through and now Vuly is an internationally renowned manufacturer receiving orders from all over the world.
“The Government wholly supports visionary entrepreneurs like Joe. Prime Minister Malcolm Turnbull and I were impressed by what we saw during our visit to Vuly and wish Joe and the team every success in future.”
During a tour of Vuly’s head office and research laboratory in Brisbane, Mr Turnbull praised Vuly employees and Andon for their innovative spirit and for being an example of outstanding Australian entrepreneurship.
In his innovation statement in December 2015, Mr Turnbull said: “Companies that embrace innovation, that are agile and prepared to approach change confidently and with a sense of optimism are more competitive, more able to grow market share and more likely to increase their employment.”
Andon said Mr Turnbull and Mr Vasta were enthusiastically interested in Vuly’s operations and how the company had grown to compete on the world stage.
Andon said Mr Turnbull encouraged us to grow Vuly in Australia and abroad by finding new markets.
“I found Mr Turnbull to be most supportive of Australian companies prepared to innovate and compete on the international stage,” Andon said.
“The Prime Minister shook hands with our staff and congratulated them on their contributions to Vuly’s success. I was honored Mr Turnbull and Mr Vasta took the time to visit our company. Before Mr Turnbull departed, my family and I presented him a with a 3D casted and engraved Vuly logo to thank him for his support.”
In late February 2016, Brisbane Lord Mayor Graham Quirk visited Vuly’s offices, saying the company had contributed to Brisbane’s jump on the Global City Innovation Index from 85 to 60 in 12 months.
“What I’ve seen here (at Vuly) today is really that excellence that’s creating our city as one being recognised for its innovation,” Cr Quirk said.
Vuly’s success has been the subject of a case study published in a book entitled, Innovation and Entrepreneurship, by Melbourne University academics Professor Danny Samson and Dr Marianne Gloet. Oxford University Press is the publisher.
The book, focusing on innovation and entrepreneurship in Australian business, is aimed at postgraduate business students and the broader business community.
Andon said Vuly, named for Vulcan, the Roman God of Fire, was built on innovation and innovation would propel it in future.
“We’re always soul searching on how we can bring a safer and top performing trampoline to global markets,” Andon says. “We always have new models on the drawing board. And I’m constantly searching for new markets around the world. Trampolines are my passion. Everyone at Vuly is encouraged to contribute ideas, no matter how far fetched they may seem. No-one at Vuly has a mortgage on ideas. We constantly challenge ourselves to push limits.”
Andon started Vuly after identifying a wide open niche in the trampoline industry he could exploit. In 2008, he viewed trampolines as a museum piece, crying out for fresh designs, more accessories and an aesthetics makeover.
He was determined to make safer, high performance trampolines that were easy to assemble. Vuly introduced leaf springs to its Thunder model trampoline, offering a bounce far superior to the traditional coil springs it replaces.
And importantly, Andon says when kids do fall over on a Vuly trampoline, there’s no solid surface for them to crash into, no springs to get caught in and no frame to hit. The Thunder’s suspension – two rings of solid steel – is the same used in cars, trucks and planes.
To simplify assembly, Vuly introduced a unique pop lock frame and T-join technology to replace nuts and bolts. This avoided customers from becoming frustrated while searching for a nut and bolt dropped in backyard grass, or from holes in frames drilled in the wrong spot.
Vuly’s innovation has been rewarded over the years. In 2014, Andon won a BRW innovation gong at the BRW/GE Capital Mid-Market awards. He was a finalist in the young business person of the year category at the 2014 Lord Mayor’s Business Awards in Brisbane. Vuly’s Thunder model won a good design award in the sports and leisure category at the International Good Design Awards in Sydney. Vuly has won several Toys ‘R’ Us awards, among others.