With the cost of living crisis in Australia going through the roof, how do you even begin to bounce back?
As a leader in the trampoline space, you’d probably expect us to say “With a trampoline, of course” — but we know there’s so much more to it than that.
The cost of living crisis in Australia has a huge impact on the amount of home backyard space families can afford when looking for houses. It also affects their ability to spend on top-tier outdoor play equipment. And so we decided to hold a survey of 50,000 of our members and get a closer look at their point of view.
Keep reading to discover more details about the current crisis, its effect on the outdoor play space, and how Vuly is trying to help out with affordable pricing.
Must-Know Facts About the Cost of Living Crisis in Australia
Studies reveal that around half of all families in Australia say their finances are worse off than a year ago. At the same time, 30% of these families expect that their finances will actually worsen further in the upcoming year.
In 2023, reports showed that the household savings ratio dropped to a near 16-year low.
The cost of living crisis in Australia is further being fueled by high inflation and rising interest rates—putting severe pressure on family budgets across the country.
Where People Are Cutting Back
When finances aren’t exactly in their best state, many have to resort to cutting back on other expenses. Reports show that these are the areas where people are choosing to spend less:
- Consumer electronics
- Household furnishings and equipment
- Childcare services
How Quality Outdoor Play Lives on Amidst the Cost of Living Crisis in Australia
Despite the cost of living crisis in Australia, there’s definitely one aspect that continues to live on: outdoor play.
In fact, our February 2024 survey amongst 50,000 Australian customers—moms (90%) and dads (10%)—in QLD, NSW, VIC (79%), WA (9%), and SA, NT, and TAS (12%) revealed the following results:
We asked them how many hours a day their kids spend playing outdoors on average.
Here’s what they had to say:
- 38.5% = 2 to 3 hours
- 38% = 1 hour
- 15.4% = 3+ hours
- 7.7% = 30 minutes
The Times Are Changing But Outdoor Play Stays the Same
We wanted to make a comparison between the youth then and now in terms of how much time they spend outdoors. To get a clearer overview of this, we asked these parents how many hours they spent playing outdoors daily when they were kids:
- 53.8% = 2 to 3 hours
- 38.5% = 3+ hours
- 7.7% = 30 minutes
This shows that a majority of children, back then and now, still spend an average of 2 to 3 hours a day playing outdoors. And so outdoor play remains a major part of growing up in Australia.
Outdoor Play Vs Electronics
Electronics are quickly turning into the go-to form of entertainment for children, but our survey reveals that it’s far from dethroning outdoor play.
Vuly asked participants about the amount of time their kids spend on electronics daily. This is what they told us:
- 38.5% = 1 hour
- 30.8% = 2 to 3 hours
- 23.1% = 30 minutes
- 7.7% = 3+ hours
From our surveys, our members' kids spend more hours on outdoor play than on electronics. This may be surprising, but inspiring children to go into the backyard is easier with Vuly’s unparalleled outdoor play equipment. It’s not too late to prevent electronics from taking over entirely.
How Vuly Inspires Outdoor Play and Better Living
No matter how challenging life gets, health and enjoyment shouldn’t always have to take the backseat.
Don’t cut back on the fun—Vuly’s got your back with affordable outdoor play equipment that’s built to stand the test of time. With our trampolines, monkey bars, and swing sets available in various sizes, you’re sure to find one that perfectly fits your backyard—no matter how big or small it is.
Outdoor Play Equipment in Various Shapes and Sizes
When we asked participants if it’s getting more challenging over time to find a house with a good backyard space, here’s what they said:
- 40% = yes
- 40% = depends on the location
- 20% = no
The cost of living crisis in Australia may leave families opting to buy smaller houses with smaller backyards—but that doesn’t mean outdoor play has to take a back seat. With Vuly, you can always fit some fun into your space.
Outdoor Play Equipment Made Affordable
When asked if the cost of living prevents them from purchasing outdoor kid play products, here’s what we found out:
- 64.3% = yes
- 28.6% = occasionally
- 7.1% = no
It’s not just the size of Vuly’s equipment that comes in many variations—our price ranges cater to every budget as well. Thanks to our affordable outdoor play equipment, you won’t hesitate to spruce up your backyard.
A Smart, Long-Lasting Investment
At the end of the day, quality is still King.
Vuly asked participants whether they prefer budget-friendly products or better-quality products that are priced higher.
- 78.6% = better quality
- 21.4% = budget friendly
All of Vuly’s products are built to withstand even the harshest outdoor conditions. We make it a point to put each product through its paces with rigorous testing at our in-house laboratory in Brisbane—they’re guaranteed to last in your backyard.
You can count on it that our products have been battered with intense weather exposure that simulates years in the extreme Australian climate.
- 3,000 hours in the Australian sun
- 1,000 hours rough 30 km/h winds
- 500 hours in 350 tons of pouring rain
- 72-hour corrosion testing
When your outdoor equipment can withstand years of grueling outdoor conditions and bring endless hours of fun and laughter to your family—that’s when you know it’s a smart investment.
Climb Higher Than The Cost of Living with Vuly
The cost of living crisis in Australia continues to climb higher than ever, but that doesn’t mean the kids’ outdoor play lives should fall off the bars. Keep them climbing on those monkey bars, swinging on those sets, and jumping on those trampolines with Vuly’s affordable and long-lasting products that come in various sizes.
With Vuly, you can always climb higher than the cost of living.
Browse through our full catalogue today!
