1. Introduction

This Cookie Policy explains how Vuly Play - United Kingdom Play Ltd  & Europe Play Operations B.V  (“we”, “our”, “us”) uses cookies and similar technologies when you visit our website vulyplay.com

It tells you what these technologies are, why we use them, and your rights to control their use.

For details about how we handle personal data more broadly, please see our Privacy Policy.

2. What are cookies?

Cookies are small text files placed on your device (computer, tablet, or phone) when you visit a website. They are widely used to make websites work, improve efficiency, and provide reporting information.

Cookies set by us are called “first-party cookies”. Cookies set by others are called “third-party cookies”. Third-party cookies enable features such as analytics, advertising, or interactive content.

3. Types of cookies we use

a) Strictly Necessary Cookies

• Essential for the website to function properly.
• Examples: remembering your cookie preferences, keeping you logged in, enabling secure checkout.
• These cannot be turned off.

b) Performance & Analytics Cookies

• Help us understand how visitors use our website (e.g. which pages are most popular, how users move around the site).
• We use this data to improve site performance and user experience.

c) Functional Cookies

• Allow us to remember choices you make (such as language or region) and provide enhanced features.

d) Advertising & Marketing Cookies

• Used to deliver relevant advertising to you on our site and across the internet.
• Also help measure the effectiveness of our marketing campaigns.

4. How we use cookies

We use cookies to:

• Operate and secure our website.
• Analyse how our website is used.
• Customise your experience.
• Deliver and measure advertising.

5. Your choices

When you first visit our site, you will see a cookie banner. You can:

• Accept all cookies
• Reject non-essential cookies

You can change your preferences at any time via the “Cookie Settings” link in the footer.

You can also set your browser to refuse cookies or to alert you when cookies are placed. If you disable cookies, some parts of our site may not function properly.

6. Third-party cookies

We may allow third parties to set cookies to provide analytics or deliver advertising. These third parties include (for example):

• Google
• Facebook/Meta

Each third party is responsible for how they use cookies and data. Please refer to their privacy policies.

7. Changes to this policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

8. Contact us

If you have any questions about our use of cookies, please contact us at:

Vuly Play c/o Windsor House, Station Court, Station Road, Great Shelford, Cambridge, England, CB22 5NE Email: sales@vulyplay.com